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Coaching – What it is and isn’t


Our second blog in our Coaching series clears up any misconceptions.

What Coaching Is

Coaching is a confidential, customized, flexible one-on-one interaction between an objective, third party (the Coach) who is external to the organization, and the individual (the Manager) who makes major decisions that impact the organization, has managerial responsibility, and wants to learn and grow.

Through a series of straightforward, supportive discussions, the coaching process helps individuals to set and achieve their goals to grow and develop, both personally and professionally.

What Coaching Isn’t

Coaching isn’t therapy

Therapy goes into depth about personal issues dealing with the past, while coaching is more action–oriented and focuses mainly on the present and future. Therapy deals with the treatment of emotional disorders/mental health problems, while coaching supports the professional growth of individuals utilizing their strengths and capabilities.

Coaching isn’t a personal friendship

It’s a business relationship, working toward achieving mutually agreed upon business goals. Coaches provide objective, strong feedback on personal, performance career and organizational issues. The dynamics of a personal friendship typically inhibit this type of feedback.

Coaching isn’t a social conversation

To be a productive and efficient process, the series of meaningful, relevant discussions should be results-oriented, focusing on addressing the specific issues at-hand, which usually are not dealt within a busy, high-pressured workplace.

Coaching isn’t mentoring

Mentoring is a process led by an authority/expert within the organization who provides advice and direction based on his/her own relevant work experience. The Coach is an external, unbiased person who may not have the specific industry knowledge and experience, but acts as a partner to help individuals generate their own solutions/actions through a supportive, self-discovery approach.

Have questions or need help with Coaching?  Click here to request assistance from MAS.

Next week we will advise on what to look for in a Coach.


Some of our happy clients

Amazing Support

Thank you for the amazing support that you provided us during the past year for our Strategic Planning and Performance Management System.

Kristin Griffith
Executive Director, Harmony Hall

Absolutely Amazing

The ArtHeart Board has approved the strategic plan and is in the process of setting up committees and actually doing the items within the plan — so it's underway. You were absolutely amazing in guiding us through the process.

Seanna Connell
Co-Chair, ArtHeart Community Art Centre

Fantastic Job

MAS has done a fantastic job of facilitating working sessions that have resulted in real agreement and results. I would highly recommend MAS to any agency seeking support for this type of work.

Anne Babcock
COO at WoodGreen